
Automating your DevOps processes can be a game-changer, especially for small and medium-sized businesses (SMBs) that are looking to scale efficiently without the overhead.
Take a cue from Strike, a UK-based property platform (now Purplebricks). When their internal team left, they turned to automation and DevOps services, and the results were impressive.
For SMBs, the benefits are clear: automation speeds up development cycles, reduces human error, and accelerates time to market. By automating repetitive tasks like deployment and infrastructure management, your teams are freed up to focus on high-value strategic work, innovation, customer experience, and new features, rather than getting bogged down by manual processes.
Strike saw a 70% improvement in cloud environment stability and a massive 90% reduction in downtime. This saved them money and significantly improved system reliability, ensuring smooth and uninterrupted operations. With automation, they reduced costs by 25%, making it a productivity boost and a financial win.
In this blog, we’ll show you the best ways to automate your DevOps processes for your SMB, no more fiddling with repetitive tasks! We’ll explain how automation can save you time, cut down on errors, and free up your team to focus on the fun stuff, like innovation and actually getting stuff done.
Key DevOps Processes Suitable for Automation
Let’s dive into how automating your DevOps processes can make life easier for your SMB. It’ll save you headaches down the line, it’s about getting things done faster and smoother. Here are some key areas to consider automating:
1. Continuous Integration (CI)
CI’s the practice of getting all that code from your team members into a shared repository automatically. No more “did I pull the latest version?” drama.
Why Automate?
It helps you spot bugs and conflicts in real-time, so you’re not stuck with surprise errors down the road. Plus, it means your codebase stays nice and stable. The faster you detect errors, the faster you can deliver.
2. Continuous Delivery (CD)
Now, Continuous Delivery takes things up a notch. It automates the testing and deployment of code to environments that are as close to production as possible. Think of it like the ultimate conveyor belt for new features.
Why Automate?
Every change gets a stamp of approval, making sure it’s ready for production. This means fewer deployment failures and the ability to release more often. No one likes surprise downtime, right?
3. Infrastructure as Code (IaC)
Instead of manually configuring your infrastructure (which can feel like herding cats), IaC uses machine-readable files to manage and provision your setup. It makes everything more consistent and scalable, so you don’t have to worry about environment mismatches.
Why Automate?
IaC takes the guesswork out of infrastructure. It reduces the chances of configuration drift, so your setups stay rock solid and consistent. Plus, you can quickly spin up new environments as needed. Fast and reliable—what’s not to love?
4. Continuous Configuration Automation (CCA)
CCA takes care of the deployment and configuration of your software and infrastructure, ensuring everything is always in the state you want. No more chasing down rogue settings or out-of-sync configurations.
Why Automate?
It makes configuration management smoother, keeps everything in check with compliance, and, importantly, prevents you from having to intervene manually. Trust me, your ops team will thank you.
Practical Steps for SMBs to Implement DevOps Automation
For SMBs, adopting DevOps automation may seem daunting at first, but it doesn’t have to be. You can streamline operations and make your business more efficient by following a structured approach, as demonstrated by Strike (now Purplebricks). Here’s how Strike navigated the journey and how you can apply these steps to your own processes.
1. Assess Current Processes
The first step in any DevOps automation journey is to evaluate what’s working and what’s not. For Strike, the bottleneck was clear: their manual infrastructure setup. The process was slow, error-prone, and didn’t scale well as they grew. This was causing frequent delays, and it became evident that they needed to improve their infrastructure management.
Strike’s Approach:
Strike examined its operations closely and identified infrastructure provisioning as the main culprit. By recognising this, Strike set the stage for automation, which would significantly improve efficiency.
2. Select the Right Tools
Once Strike understood where the pain points were, it was time to pick the right tools to solve those problems. You don’t want to jump into a tool that doesn’t align with your technology stack or business goals.
Strike’s Approach:
Strike chose Terraform for infrastructure automation on AWS EC2. Terraform was the perfect fit for their cloud-based infrastructure needs, enabling them to easily manage and automate their cloud resources. This decision was crucial because Terraform’s capabilities around scalability and consistency allowed Strike to maintain control over their environments while reducing human error.
3. Start Small
Automation can feel like a big leap, but the key is to start small. Don’t try to automate everything at once; that can be overwhelming and lead to more headaches than benefits.
Strike’s Approach:
For Strike, the first step was automating the infrastructure provisioning process using Terraform. They didn’t try to tackle everything in one go. By automating this specific area, they saw immediate results—fewer manual errors and a noticeable reduction in deployment time. This gave them the momentum to expand automation further.
4. Train Your Team
As you introduce new tools, it’s essential to ensure your team knows how to use them properly. Training is vital for success, and without it, the tools might be underutilised or misused.
Strike’s Approach:
Strike didn’t just set up automation and call it a day. They made sure their teams were well-equipped to use Terraform and understand how to best implement the new workflows. They invested in training, helping their engineers become proficient with the tool and its features. This ensured smooth integration and boosted overall team confidence.
5. Monitor and Iterate
Automation is an ongoing process. It’s not a “set it and forget it” situation. Monitoring performance and making adjustments are key to getting the most out of your automation tools.
Strike’s Approach:
Once Strike had automated their infrastructure provisioning with Terraform, they didn’t just sit back and relax. They continually monitored the performance of their automation pipeline, looking for ways to improve and adapt as their business grew and evolved. This iterative approach allowed them to fine-tune their processes, ensuring the automation solution met their changing needs.

Challenges and Solutions
Adopting DevOps automation will bring challenges, but that’s where the real value comes in. For Strike, the main challenge was the manual management of infrastructure, which led to inefficiencies and errors.
Challenge:
Before adopting automation, managing infrastructure was a time-consuming task for Strike. They faced regular setbacks due to human error, which affected the speed of deployments and system reliability.
Solution:
By implementing Terraform Cloud for infrastructure automation on AWS EC2, Strike dramatically reduced manual intervention and errors. This not only sped up their deployment process but also improved the consistency and reliability of their infrastructure.
By following these practical steps, Strike turned its infrastructure woes into a well-oiled machine, all thanks to automation. Each step saved time, reduced errors, and allowed the team to focus on more strategic, high-value tasks.
Case Studies: Successful DevOps Automation in SMBs
DevOps automation isn’t just for the big guns like Netflix and Microsoft. In fact, it’s becoming a game-changer for small and medium-sized businesses (SMBs) too. Let’s look at a few real-world examples of SMBs that have successfully implemented DevOps automation, the bumps along the way, and the rewards they’ve reaped.
1. Etsy
The Challenge:
As an online marketplace for handmade and vintage goods, Etsy needed to get new features to market faster without sacrificing quality. Their development teams were siloed, making collaboration a bit of a nightmare.
The Solution:
Etsy adopted continuous integration(CI) and continuous delivery (CD), automating much of their software development and deployment pipeline. This allowed for faster, more reliable releases with fewer headaches.
The Benefit:
By embracing DevOps, Etsy sped up time-to-market and stabilised its platform. The new, more collaborative workflow meant fewer delays, happier teams, and more features for customers.
3. Target
The Challenge:
Target’s retail operation is massive, and the digital transformation wasn’t keeping pace with the speed of change in the retail industry. To stay competitive, Target needed to improve collaboration between development and operations.
The Solution:
They embraced DevOps practices, especially continuous delivery, to streamline their release cycles. Automation helped Target improve platform stability and release new features at lightning speed.
The Benefit:
This shift helped Target remain competitive in an ever-evolving retail landscape. They could now push out updates and new features faster, which meant better service for customers and more agility in responding to market needs.
Transform Your DevOps Journey Today with Deployflow
Deployflow’s DevOps as a Service (DaaS) helps you break down barriers, delivering faster deployments, resilient systems, and seamless collaboration through tailored automation, expert guidance, and scalable solutions. By leveraging tools like CI/CD pipelines, Infrastructure as Code (IaC), and automated testing, we’ll streamline your software development and IT operations, boosting efficiency and collaboration.
With Deployflow, your business can scale faster, focus on core activities, and deliver results quicker. We’re committed to helping you stay ahead in a rapidly evolving digital landscape.
Let’s talk about how we can transform your DevOps processes, book a free 30-minute strategy session today and start your journey toward automation and innovation!
FAQs
What is DevOps automation, and why is it important for SMBs?
DevOps automation refers to automating the processes involved in software development, testing, deployment, and infrastructure management. For SMBs, automation allows teams to accelerate delivery, reduce human error, and focus on high-value tasks, leading to improved productivity and better customer experiences.
How can small businesses start implementing DevOps automation?
Start by assessing your existing processes to identify repetitive tasks. Choose automation tools that fit your needs and begin with small projects to prove value. Gradually scale your automation efforts and invest in training to ensure your team is equipped to manage and optimise the tools.
What are the common challenges SMBs face when automating DevOps processes, and how can they overcome them?
Some common challenges include limited resources, lack of expertise, and resistance to change. SMBs can overcome these challenges by starting small, selecting the right tools, and investing in training. Engaging with experts or consulting services can also provide guidance and support throughout the automation journey.

You can replace an outdated public sector system without taking it offline for a single...
read full article

Ever tried to watch a video on slow internet? Every few seconds, the screen freezes,...
read full article

Match the right discipline to the right problem, and your AI work finally ships. Confuse...
read full article

