Cookie Policy

Last updated: August 2026

1. What are cookies?

Cookies are small text files that are placed on your device (such as a computer or mobile phone) when you browse websites. They are widely used in order to make websites work or work more effectively. They help us to distinguish you from other visitors. They also help us to customise our web pages by remembering your preferences, such as font size. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer (see section 7 below).

2. How and why do we use them?

We use cookies and similar technologies to operate our website, maintain its security, remember your preference and understand how visitors interact with the website. Depending on the technology and its purpose, we may use the information collected to improve the performance, functionality and usability of our website. Some of these technologies are necessary for the website to operate or provide functionality you request. Others will only be used where we have obtained your consent or where another applicable legal exception applies.

3. Storage and sharing of cookies.

Our cookies do not collect or store personal information such as your name or address, but they do store your device’s IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website which counts as your personal data. We do not share this data with third parties.

4. What types of cookies do we use?

The following types of cookies are used on our websites:

Strictly Necessary cookies
These cookies and similar technologies are essential for the operation, security or functionality of the website or to provide a service you have requested. Where the strictly necessary exception applies, your consent is not required.

Analytics and Statistical Cookies
These technologies help us understand how visitors use our website, including how visitors interact with particular pages and features. We use this information to monitor and improve the performance and usability of our website. Depending on how these technologies are used and whether an applicable legal exception applies, we will obtain your consent where required.

Functionality and Preference Cookies
These technologies enable the website to remember choices or preferences and provide enhanced functionality. Depending on their purpose and how they are used, they may be used with your consent or where an applicable legal exception applies.

Other Non-Essential Cookies
Where we use cookies or similar technologies for purposes that are not covered by an applicable legal exception, they will only be used with your consent. Cookies may be session cookies, which generally expire when you close your browser, or persistent cookies, which remain on your device for a specified period or until deleted. The duration of the cookies used on our website is set out below.

Cookie
Type
Function
Expiry
Cookie_lfa
TypeAnalytics
FunctionThis cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
Expiry1 year
Cookie_hjAbsoluteSessionInProgress
TypeAnalytics
FunctionHotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie.
Expiry30 min
Cookielidc
TypeFunctional
FunctionLinkedIn sets the lidc cookie to facilitate data centre selection.
Expiry1 day
CookieUserMatchHistory
TypeAdvertising/Marketing
FunctionLinkedIn sets this cookie for LinkedIn Ads ID syncing.
Expiry1 month
Cookieli_gc
TypeFunctional
FunctionLinkedIn sets this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
Expiry6 months
CookieCLID
TypeAnalytics
FunctionMicrosoft Clarity sets this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
Expiry1 year
Cookie_gcl_au
TypeAdvertising/Marketing
FunctionGoogle Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
Expiry3 months
Cookie_hjSessionUser_
TypeAnalytics
FunctionHotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
Expiry1 year
Cookie_hjFirstSeen
TypeAnalytics
FunctionHotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
Expiry30 minutes
Cookie_hjSession_
TypeAnalytics
FunctionHotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
Expiry30 minutes
Cookie_clck
TypeAnalytics
FunctionMicrosoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
Expiry1 year
Cookie_ga
TypeAnalytics
FunctionGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
Expiry2 years
Cookieln_or
TypeAnalytics
FunctionLinkedIn sets this cookie to register statistical data on users' behaviour on the website for internal analytics.
Expiry1 day
Cookie_clsk
TypeAnalytics
FunctionMicrosoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.
Expiry1 day
CookieAnalyticsSyncHistory
TypeAnalytics
FunctionLinkedIn sets this cookie to store information about the time a sync took place with the lms_analytics cookie.
Expiry1 month
Cookie_fbp
TypeAdvertising
FunctionFacebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
Expiry3 months
CookieMR
TypeAnalytics
FunctionThis cookie, set by Bing, is used to collect user information for analytics purposes.
Expiry7 days
CookieSM
TypeAnalytics
FunctionMicrosoft Clarity sets this cookie for synchronizing the MUID across Microsoft domains.
ExpirySession
CookieCONSENT
TypeNecessary/Consent Management
FunctionYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
Expiry2 years
CookieSRM_B
TypeAdvertising/Marketing
FunctionUsed by Microsoft Advertising as a unique ID for visitors.
Expiry1 year
Cookietest_cookie
TypeAdvertising/Marketing
Functiondoubleclick.net sets this cookie to determine if the user's browser supports cookies.
Expiry15 minutes
Cookieli_sugr
TypeAdvertising/Marketing
FunctionLinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
Expiry3 months
Cookiebcookie
TypeFunctional
FunctionLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
Expiry1 year
Cookiebscookie
TypeAdvertising/Marketing
FunctionLinkedIn sets this cookie to store performed actions on the website.
Expiry1 year
CookieMUID
TypeAdvertising/Marketing
FunctionBing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
Expiry1 year
CookieANONCHK
TypeAdvertising/Marketing
FunctionThe ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
Expiry10 minutes
CookieYSC
TypeAnalytics
FunctionYouTube sets this cookie to track the views of embedded videos on YouTube pages.
ExpirySession
CookieVISITOR_INFO1_LIVE
TypeAdvertising/Marketing
FunctionYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
Expiry6 months
CookieIDE
TypeAdvertising/Marketing
FunctionGoogle DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
Expiry1 year
Cookieyt-remote-device-id
TypeFunctional
FunctionYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
ExpiryPersistent
Cookieyt.innertube::requests
TypeAdvertising/Marketing
FunctionYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
ExpiryPersistent
Cookieyt-remote-connected-devices
TypeFunctional
FunctionYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
ExpiryPersistent
Cookiefr
TypeAdvertising/Marketing
FunctionFacebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
Expiry3 months

5. Other GIFs and Web Tools

As well as cookies we use other tools (Microsoft Clarity, Google Tag Manager, SEMRush, Leadfeeder) on our website. These are used in addition to the cookies above which allow us to collect information about you and your browsing use within our website. This information is used to allow us to have a better understanding of the services and information on our website which are of use to our visitors.

6. Managing Your Cookie Preferences

When you first visit our website, you will be given the opportunity to manage your cookie preferences through our cookie consent banner. Where consent is required, you can choose whether to accept or reject the relevant categories of cookies.

You can change or withdraw your consent at any time by accessing the cookie settings available on our website. Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

Websites which are linked to us may also be using cookies. If you have any concerns, you should contact the third-party website for more information.

7. How can I change my cookie settings on my web browser?

Please ensure that your computer settings reflect whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of the website if you do so. Your browser’s help section will advise how you can do this.

Please remember that if you use a number of different computers or other devices, you will need to ensure that each device’s browser is adjusted to suit your cookie preferences.

8. Helpful links

To opt out of being tracked by Google Analytics on all websites go to Google tools.

For more information on the legislation regarding cookies, see the Information Commissioners Office’s website at ICO.org.uk.

For useful information on cookies, visit AboutCookies.org. This will open in a new window. Please note that we can’t be responsible for the content of external websites.

9. Third-Party Cookies

Some cookies and similar technologies used on our website are provided by third parties, for example in connection with analytics, embedded content, advertising or other website functionality. These third parties may process information collected through their technologies in accordance with their own privacy and cookie policies. Further information about the third-party technologies used on our website is provided in the cookie table above.

We use Google Analytics to analyse the use of our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the site. Google will store and use this information. Google’s privacy policy is available at Google policy page. To opt out of being tracked by Google Analytics on all websites go to Google tools.

For more information on the legislation regarding cookies, see the Information Commissioners Office’s website at ICO.org.uk.

For useful information on cookies, visit AboutCookies.org. This will open in a new window. Please note that we can’t be responsible for the content of external websites.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the technologies we use, our practices or applicable legal requirements. Any changes will be published on this page, and the “Last Updated” date will be revised accordingly.