Struggling to execute cloud sustainability goals: Can cloud be green?

Did you know July 2023 was the hottest month in approximately 120,000 years? With the world increasingly fighting pressing environmental challenges, consumers’ needs are changing — more and more people are searching for greener products that can contribute to sustainability goals. As a result, businesses are exploring ways to embed sustainability into their core and make greener choices that will change the lives of future generations. 

Digital technologies are emerging as key enablers, helping companies realise their green ambitions. According to Gartner, 25% of CIOs’ compensation will be connected to their sustainable impact. One sustainable technology that has received much attention here is cloud technologies. 

How can moving to the green cloud help companies achieve sustainability goals?

Many companies already understand the cloud’s potential to reduce carbon emissions in IT. According to Accenture’s analysis, businesses can reduce their carbon footprint by 84% on average when migrating to cloud services. Also, Gartner reports that more than 85% of companies will adopt a cloud-first policy by 2025, which can significantly contribute to carbon reduction and increase efficiency for both businesses and the economy and greener future.

Shifting from traditional on-premise servers to the cloud can significantly reduce carbon emissions and energy consumption since Cloud providers ensure ultra-efficient data centers are used in the infrastructure. In addition, Cloud service providers utilise renewable energy sources to minimise energy consumption. 

Here are a few ways the cloud enhances sustainability and reduces the footprint. 

  1. Energy efficiency: Cloud providers meticulously optimise their data centers for energy efficiency, leveraging advanced cooling systems, efficient hardware, and innovative designs. This results in reduced overall energy consumption required to sustain services.
  2. Resource optimisation: Cloud services facilitate dynamic resource allocation, ensuring that computing power and storage are utilised only when necessary. This prevents over-provisioning and minimises the waste of computing resources.
  3. Virtualisation and server consolidation: Cloud platforms utilise virtualisation technology to operate multiple virtual machines on a single physical server. This consolidation reduces the need for numerous physical servers, saving energy.
  4. Shared resources and multitenancy: Cloud environments enable sharing resources among multiple users, reducing the necessity for duplicated hardware and minimising resource wastage.
  5. Renewable energy integration: Green cloud computing entails powering data centers and cloud infrastructure using renewable energy sources such as solar, wind, and hydropower, thereby decreasing reliance on fossil fuels.
  6. Extended hardware lifecycles: Cloud migration diminishes the need for frequent hardware upgrades, prolonging the lifespan of equipment and reducing electronic waste.
  7. Data center location and cooling efficiency: Cloud providers strategically position data centers in cooler climates and implement efficient cooling techniques, thereby decreasing energy consumption associated with cooling.
  8. Carbon footprint reduction: By optimising energy usage and resource allocation, cloud computing diminishes the carbon footprint of IT operations, rendering them more environmentally sustainable.

Struggling to execute cloud sustainability goals: Can cloud be green?

Five strategies how to create a more sustainable future with green cloud 

Deployfow is focused on providing greener cloud services to companies globally by embedding sustainability in everything we do. Companies should begin this journey by identifying critical decarbonisation initiatives and then design the right strategies to implement the process. Here are a few vital steps companies should take to create greener cloud services. 

Increase resources of renewable energy 

One of the most significant advantages of Cloud technologies is that their services are shared across a global network. In other words, the cloud that provides users from New York with specific services could also relocate the same resources to serve Australian users with different applications at the same time. This contributes to the significant optimisation of resources and positively impacts the environment. However, with data-intensive technologies such as AI having a massive impact on businesses, cloud computing centres must remain energy efficient. This is why many global cloud centers use cutting-edge technologies such as Machine Learning to maximise cooling, eliminate wastage, and minise energy use. 

Choose data center locations strategically 

While a lot of energy is used to power data centres, a lot is also used to cool servers and protect the environment. To reduce the power demand of data centers, it is always better to pick data centers strategically and opt for some locations such as Scandinavia or underground facilities that require much less cooling.

Optimise IT workflows and streamline power usage 

One way to contribute to sustainability goals is to focus efforts on optimising IT workflows, which includes modifying applications to decrease network traffic, automating routine tasks, optimising storage, and making sure your infrastructure is suitable for hosting your app environment. 

Optimise infrastructure with cutting-edge technologies 

Leveraging the power of transformative technologies such as AI and Machine Learning can significantly help optimise energy usage. These technologies can help provide reports on the excess energy used to heat certain buildings. They can also help mitigate energy consumption and make real-time adjustments to optimise energy usage through, for instance, AI-powered monitoring systems.

Embrace a hybrid approach 

Companies already investing in on-premises data centers can adopt hybrid strategies, smoothly blending cloud services with their infrastructure. This strategic move enhances resource management, reduces energy usage, and minimizes environmental footprint. Businesses establish an environmentally friendly and resource-efficient IT environment by integrating both on-premises and cloud resources.

Deployflow can help you create a more sustainable future

A well-managed cloud system allows companies to efficiently provision and provision systems based on demand. For instance, through collaboration with our energy provider, we’ve implemented a mechanism that automatically shuts down idle systems during non-operational hours, such as instances deactivated when no queries are anticipated after regular working hours. Reactivating these systems before the workday ensures all services are available. 

Thomas Radosh, CTO and Co-Founder of Deploylfow highlights that operating in a cloud environment allows organisations to dynamically adjust resources, contributing to sustainability, smarter data consumption, and power utilisation. He says that Deployflow aims to migrate data from outdated, energy-inefficient infrastructure and servers and build solutions with a positive, lasting environmental impact. 

We must design solutions intelligently, to save energy and scale down resources, when necessary, rather than simply allocating excessive power and resources to every challenge that arises,” says Thomas.  

Contact our team of experts to learn how we can help you build a more sustainable world through the cloud. Your passion and skills make a difference. 



Published on April 19, 2024